BP Europa SE, Hamburg, ZN BP Switzerland Zug
The BP mailing "Direct debiting goes paperless"
– environmentally friendly and economical.
Change now and profit! BP (Switzerland)'s customers were rewarded with a little Christmas tree if they switched from printed to electronic invoices.
To achieve a drastic reduction in the number of physical invoices sent, and consequently to make huge savings on paper, printing and mailing.
Step 1 – Design
Development of a pre-Christmas mailing with a little Christmas tree as an incentive.
Step 2 – Implementation
– Production and sending of the mailing in three languages
– Creation of a landing page to collect responses
Step 3 – Processing of responses
Card customers prepared to make the switch registered on the landing page and received a little Christmas tree.
The campaign was so successful that the costs were covered within just 12 months.
Mailing cost per card customer: CHF 5
Net savings per invoice: CHF 4
– Over 18% of the private customers contacted visited the landing page.
– Almost 15% of customers registered for an online account.
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